How the Coronavirus is Affecting Local Businesses

“Starting from 0 followers in 2013, I’ve grown [our Instagram account] to 340,000 followers with people using my #portlandnw 460,000 times over the past five years.” Those are the words of Marcus Harvey, the founder of the well-known local company, Portland Gear. A few months ago, Marcus and his six employees were hard at work, making hats and t-shirts for their big annual sale. Unfortunately, like many other businesses, he had to close his 3 stores because of the coronavirus. 

Being a local portland store, every sale matters. Before the coronavirus, he saw his apparel being sent to all the states and 60 countries. Every year, Portland Gear has a big sale on all of their apparel where you’ll see the line for the store go a block away. In adaption with the coronavirus, he moved his annual sale online in ease of the closing of his stores, hoping it wouldn’t dent the company. His fast pace company went from 6 store employees to 1, with the other 5 working remotely from home.

When I asked Marcus what has changed since the coronavirus, he said they’ve been trying to keep the online store busy without doing lots of photoshoots, video, marketing, and events that they typically do. 

-Sebastian Morse

One thought on “How the Coronavirus is Affecting Local Businesses”
  1. […] One neighbor emailed me a few weeks ago and asked “I just wonder why I have never received a SWeekly Newsletter.” My first thought was to email back saying, “I’m too busy right now for SWeekly.” Then I thought to myself; being a SWeekly writer made me feel so happy. A month and a half ago, I had five high school writers like myself by my side, writing articles for SWeekly. Some authors were interested in the Coronavirus and others interested in more local news. After multiple emails from neighbors, I determined that the news you guys liked the most was local news. You can find news about Coronavirus on CNN, CNBC, KGW, but you can’t find news about Gary, the missing dog, or the Stroheckers plans, or maybe even our very own Portland Gear. […]

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